Sparky’s Widgets is a premier Open Source Hardware and Software developer focused on projects ranging from Aeroponics to Analog Electronics. With traffic rising and many projects on their plate Sparky’s Widgets needed to outsource their new web design as well as improve their publishing process.
Outgrowing their Platform
As we can see above, Sparky’s Widgets had clear issues with their old provider and framework. Page scores were dreadful which means Google, Bing, Yahoo and other search engine ranking suffers. Not to mention a poor user experience for their customers and fans. Something clearly needed to be done to improve the entire web site.
Although very versed in software, their core focus is hardware and software related to their hardware. Therefore spending time on maintaining a web site was not productive. To this end Sparky’s Widgets turned to Coral Sea IT for solutions to both improving their website design, but also leaning their processes for maintaining the site and integration with their various other frameworks and internet footprints.
A New Framework
Deciding form the start to that the site had to be robust enough to support e-commerce, blogging, social media, software code development and project portfolio a new framework had to be designed to allow all of these disparate activities on one site with a clean presentation. We worked with Sparky’s Widgets on how to integrate their various activities into one web presence and portal whilst moving to a new hosting partner.
In addition Sparky’s Widgets wanted the ability to control various aspects of the site without further development time and cost from Coral Sea IT, but also easy maintenance and content management so that their contributors could focus on projects and not web site work.
A key feature of the new site is easy integration with their various other tools. GitHub is a prime example, as Sparky’s hardware projects almost all involve custom software coding as well as easy LaTeX integration for their existing base of documents for their software.
Beyond that are a whole host of under the hood improvements to make the integration of their tool set and development processes flow to the internet with ease, so that Sparky’s Widgets doesn’t waste effort.
Global Hosting Performance
Another factor for Sparky’s are traffic surges when their projects are featured in articles or twitter or other areas. Much of the time Sparky’s receives a steady but growing readership, but they do have large spikes from time to time. Utilizing CloudFlare and MaxCDN as partners, we are able to offload the server demand, whilst still maintain a very robust and affordable global hosting.
By using the Content Data Network partners, Sparky’s web data is distributed securely and globally so that traffic from their world wide readership is delivered from their local region not just Sparky’s central server location.
As we can see, the results clearly speak for themselves. Especially as these scores are generated from Australia when hosting is in America. It shows the benefit of the new web site design, framework and partnering with the global CDNs.
What this ultimately translates into is a much better experience for their users and customers. All the better is an increase in search engine rank because of the new framework and its optimization for performance and clean markup.
Clearly it is a big win, as Sparky’s Widgets can now spend more time bringing better Open Source Hardware solutions to their customers and fans. We thank them for allowing us to contribute to their goal of being a premier Open Source platforms provider.