A follow on project to our work with Cape Tribulation Beach House was a re-design and re-development of the Cape Tribulation Horse Rides website. Related to the Beach House and one of the great activities available up in Cape Tribulation Far North Queensland, Cape Tribulation Horse Rides offers a truly unique experience and the only Beach Riding available in the area.
An Old Nag Turns into a Thoroughbred
Their old site was suffering form a staleness and what we call a case of the 90’s. Static content, mostly pictures with little SEO or visual POP and difficult access to information. Moreover, the site lacked any ability to directly book online so any user finding the site would have to email or phone to make a booking.
Subtle Design Cues lead to Great Experience
Just like the life in the rainforest up here, there are sometime subtle cues that give away a great experience is waiting just around the corner. The website design features such cues. For example we use a striking photo of a Horse with Hat on to draw the eye, and behind that on mouse over is the Terms and Conditions and other important information, which research shows most people visiting a website never see. By the use of the subtle cue of a very interesting picture and tracking metrics we can see that the important information is being absorbed.
Visually Stunning to Grab Attention
As above we use visually stunning imagery from actual rides to cycle in the background and also more visually appealing pictures such as the Horse and Hat to convey other information regarding the rides right within one click. Never is there a need to go searching.
Integrated Online Booking
Finally the site is upgraded to included integrated online booking so that users can see the schedule and self book a ride experience right on the site. It was a pleasure to improve the site and to update this wonderful business with a website that truly matches the unique experiences one can find whilst riding in the Daintree and Cape Tribulation area. For more about our improvement project on Cape Tribulation Beach House please see Cape Tribulation Beach House – A Rejuvenation Project in the Rainforest Too learn more or book a fantastic horse ride in Daintree please see Cape Tribulation Horse Rides
See below for Before / After as well as examples of the Visual Cues and other design features and website metrics: